advertising budgeting

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• Conditional budgeting — is a budgeting approach designed for companies with fluctuating income, high fixed costs, or income depending on sunk costs, as well as NPOs and NGOs. The approach builds on the strengths of proven budgeting approaches, leverages the respective… …   Wikipedia

• Film budgeting — refers to the process by which a line producer, unit production manager or filmmaker prepares a budget for a film production. This document, which could be over 150 pages long, is used to secure financing for the film and lead to pre production… …   Wikipedia

• John Quelch — John Anthony Quelch is a business school academic, administrator, public servant, corporate director and consultant. He is Senior Associate Dean and Lincoln Filene Professor of Business Administration at Harvard Business School. BooksHis research …   Wikipedia

• Budget — For the rental car company, see Budget Rent a Car. For the car insurance company Budget, see Budget Group of Companies. A budget (from old French bougette, purse) is a financial plan and a list of all planned expenses and revenues. It is a plan… …   Wikipedia

• Event management — is the application of the management practice of project management to the creation and development of festivals and events. Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event… …   Wikipedia

• budget — [[t]bʌ̱ʤɪt[/t]] ♦♦ budgets, budgeting, budgeted 1) N COUNT: with supp Your budget is the amount of money that you have available to spend. The budget for something is the amount of money that a person, organization, or country has available to… …   English dictionary

• Television licence — A television licence (or broadcast receiver licence) is an official licence required in many countries for the reception of television (and sometimes also radio) broadcasts. It is a form of hypothecation tax to fund public broadcasting, thus… …   Wikipedia

• Anheuser-Busch — This article is about the business acquired by Anheuser–Busch InBev in 2008. For the parent company, see Anheuser–Busch InBev. Anheuser Busch Companies, Inc. Type Wholly owned subsidiary Industry Beverages and packaging Founded …   Wikipedia

• Get a Mac — Mac vs. PC redirects here. For a comparison between operating systems, see comparison of operating systems. John Hodgman as PC and Justin Long as Mac. The Get a Mac campaign is a television advertising campaign created for Apple Inc. by TBWAMedia …   Wikipedia

• accounting — /euh kown ting/, n. 1. the theory and system of setting up, maintaining, and auditing the books of a firm; art of analyzing the financial position and operating results of a business house from a study of its sales, purchases, overhead, etc.… …   Universalium

• Finland — /fin leuhnd/, n. 1. Finnish, Suomi. a republic in N Europe: formerly a province of the Russian Empire. 5,109,148; 130,119 sq. mi. (337,010 sq. km). Cap.: Helsinki. 2. Gulf of, an arm of the Baltic, S of Finland. * * * Finland Introduction Finland …   Universalium